CHECKING IN WITH YOUR COMMUNITY
To communicate effectively, we need to cover all bases. Take a breather to see what's working: Who's sharing news across your organisation and how are they sharing it; what are they saying, and who's hearing or seeing it.
SORTING OUT YOUR MESSAGING
Before forging ahead with more emails, think about: what your people need to know, and why they need to know it; when they need to know it by, and how they are kept updated. Timing is everything.
PRODUCING YOUR CONTENT
While it's one thing to plan, it's another to regularly churn out content. Newsletters, posts, reports, leadership announcements... Your people will tune in when the messaging reaches them in the right way.
MONITORING WHO'S LISTENING
Find out how your people are feeling by looking at their engagement with your content. Qualitative and quantitative feedback are worthwhile here - so consider click rates, surveys and conversations.